Why is branding such an important part of your marketing communications strategy?
Many people think that a brand is simply your company’s logo or corporate identity. It is much more than that. A brand is a memorable message that is created when a company promotes externally the emotional connection it wants its customers to have with its business.
One of the easiest mistakes to make in small business marketing communications is not paying enough attention to the value of your brand and the power it holds with your potential and existing customers.
Big brand thinking for smaller businesses
Big companies can spend months, even years developing their branding. We have adapted the big business branding process for small businesses as we believe, just because you are small, doesn’t mean you can’t have a professionally thought out brand that connects with your target customers, promotes a positive feeling and creates a lasting memory in your market.
Our branding process:
1. We will work with you to facilitate a brand briefing session
2. We help you to focus on your target customer, their needs and your position in your market place
3. We develop a branding brief which you approve
4. We present you with three branding concepts to chose from along with a list of potential strap lines
5. Your preferred branding will be worked up into a suite of stationery including business cards, letterheads, compliments slips, presentation templates and invoices
