One of the biggest mistakes we have seen many small business owners make is spending money on a website design and then providing your own copy content, which may not have been properly thought through. The result tends to be that potential customers do not find you easily, or if they do, your website copy content may not be converting them into paying customers.
Website copy writing is not easy
The likelihood is that you are good at what you do to provide the product or service of your business, but this does not necessarily equate to being good at writing about it for your website.
Both the structure of the content and the crafting of the words themselves is a skill, it's well worth using an expert service to get this right.
Our website copy writing process:
1. We will work with you to structure your website, ensuring you are using all the techniques you can to attract and convert website visitors, and to communicate your value and benefits
2. We will establish relevant keywords to give you a chance of higher rankings with search engines
3. We will provide you with a copy structure for you to approve
4. We will then extract the relevant content from you; some will be product or service information, the rest will be value copy which we will help you to articulate
5. We will then provide full website copy, including natural search engine optimization, and instructions for your website designer/builder
6. If you do not have a website designer/builder, we can introduce you to one of our website trusted partners
If you would like help with website copy that drives potential customers to your site, communicates your benefits and delivers you customers, please contact us.
